‘Do they never learn?’: TV hosts react to Jaguar’s ‘woke’ ad campaign

Sky News host Liz Storer, Caleb Bond and James Macpherson have reacted to Jaguar’s bizarre new car-less ad. The TV host compared the new ad campaign approach from Jaguar to other failed “woke” marketing attempts by companies like Bud Light and Gillette. “These institutions, somehow market these ideas, but it never, ever has once gone well for any company," Ms Storer said. “Why would Jaguar go for this?”